Why Brands Still Underinvest in Mobile
Given all the hype and heaps of data showing the power of mobile, you’d think brands would be throwing money at the medium. But, that’s just not the case. Instead, expect most brands to underinvest in mobile in 2016, says Forrester analyst Thomas Husson.
The problem is that “too many marketers still have a narrow view of mobile as a ‘sub-digital’ medium and channel,” Husson explains in a new report.