What Travel Marketers Can Learn From The River Cruise Industry
A recent article entitled "On Trend: River Cruises" highlights why river cruise vacations are on the rise and what socio-economic factors are making this trend possible. Such trends are worth noting for all travel marketers struggling to find new growth opportunities.
An excerpt . . . While it seems that everyone is chasing after Millennials, river cruises are taking advantage of the world’s aging population. The sweet spot for river cruises is the established and well-heeled 50-70-year-old audience with the financial wherewithal to afford the higher rates river cruises tend to charge. And, while they represent only 32% of the U.S. population, this 50+ audience controls 77% of America’s total net worth and has nearly $46 trillion of its wealth.