Ads To Appear In Facebook Messenger
Paving the way for ads, Facebook has been increasingly positioning Messenger as central to business-to-consumer communication. Last year, the company added new ways for customers to send private messages to Page owners, and new tools for Page administrators to manage and respond to messages.
In particular, Page owners were invited to add “Send Message” call-to-action buttons directly to their Facebook ads, and then reply directly to those users who message them.
Thanks to their significant reach in more than 20 countries, Facebook Messenger and WhatsApp stand alone as “global powerhouse" chat apps, according to eMarketer.
By comScore’s count, Facebook Messenger actually surpassed YouTube’s app in terms of consumer reach, last year. As of January, Facebook Messenger boasted more than 800 million users. Last year, the service saw a 31% increase in users.