Discover The Communication Preferences of Millennials vs. Boomers
By Jackie Miller
"Know your audience" is conventional marketing wisdom when it comes to developing your message and perhaps more importantly HOW you deliver your message.
As a marketing professional, much of the research I read today has to do with Millennials (born between 1980-2000) vs Baby Boomers (born between 1946-1964). Somehow my Generation X (born between 1960-1980) is being largely overlooked - perhaps because some of us were early adopters, while some resisted the technological revolution.
I was an early adopter. I went to college with a word processor ("fancy typewriter" for you Millennials) and left with a Macintosh SE and a laser printer. On the other hand, I have peers who still receive their news on paper; tune in for the evening news; and roll their eyes every time someone mentions Twitter.
The disparity of how different generations embrace technology leaves us marketers with decisions on how we communicate to each generation. The article "Preferred Communication Without A Desktop PC" looks at how Millennials and Boomers differ in their communication preferences. I can only assume that we Generation Xers are little bit "new age" and little bit "traditional."
My greatest takeaways from this research:
- If you are wanting to reach Baby Boomers (retirees), think print.
- If you are wanting to reach Millennials, think mobile.
- Females prefer print over radio; conversely males prefer radio over print.